To become an Instagram influencer in India, you need to post great images, understand your audience, provide them with exactly what they want & keep them engaged. You will also have to collaborate with other influencers, learn brands’ needs, analyze the performance of your content and post accordingly.
India is fast becoming a digital country. The number of internet users in India is set to grow by 5 times by 2022, which is massive! Even brands are reaching out to their potential customers via different social media platform, and Instagram is one of them.
What is the first thing that comes to your mind when we talk about Instagram influencers?
Here we are not talking about just having hundreds of followers; in fact, there are other criteria for the same. If you also want to become Instagram influencer In India but aren't sure where to start from then we got your back.
Before we start about how to become an Instagram influencer, let’s understand what an Instagram influencer means. Influencers are the content creators on Instagram across a particular topic or niche. They can influence others by their trustworthiness and authenticity. Many brands now recognize anyone with more than 2000 followers as an Instagram influencer.
We have compiled a few of the best practices you can follow to become a successful Instagram influencer in India.
Tip 1: Switch to a Business Account
If you want to become an Instagram influencer in India, switch to a Business Account.
The key benefit of having a business account is having access to insights to your account. Here are some other benefits of switching to a business account:
Benefit #1: Demographics of your followers:
You will get to know more about your followers; about their interest and when they are active. This information will help you to pitch to other similar users.
Benefit #2: Performance of posts:
You will be able to see which post is performing better than others. This will help you understand which type of content resonates with your audience. Also, which day and time bring you higher engagement.
Benefit #3: Ads:
You can run ads to promote your Instagram page and to reach more users having similar interests. That will help you to go one step closer to becoming the best Instagram influencer in India.
Benefit #4: Promoted posts:
You will be able to promote your posts to increase the engagement on them, and that will also eventually increase your followers.
Benefit #5: Contact button:
You will be able to add a contact button on Instagram which will allow people to reach you more easily. By which they can be more connected to you.
Benefit #6: Links in Instagram stories:
You can add links and tag brands’ page in your Instagram stories which are essential for brand collaborations.
Tip #2:Know Your Niche
When it comes to Instagram, you must know your niche. Niche is the topic in which you are interested in, specialized at and passionate about. So that you can provide the best, fresh and original content to your followers. Don’t select a niche about which you don’t know just because others are getting popular with that. If it's not your cup of tea, don’t bother about it. Instead, focus on the niche in which you can share your knowledge and have engaging followers.
If you focus on your niche(say food), then all your potential followers will be foodies or someone who reverberate to your posts. That will help you to have engaging followers and helps you to build your brand. Then you will be able to connect with your potential followers.
Tip #3: Add an Attractive & Impressive Bio
After selecting your niche, focus on your bio. Your bio is the very first thing brands, and potential followers will see and get attracted to, so make it engaging and eye-catching.
Write your story. The more your potential followers relate to your story and know about you, the more they will connect to and engage with you.
So, if you want to become an Instagram influencer in India make your bio interesting, significant, worth to mention and noticeable.
For example, Neelima Vallangi, a photography blogger mentioned who she is her bio and her posts are totally related to her niche.
Tip #4: Post Relatable & Attractive photos
When it comes to the photos you post in your account, they should be related to your niche and should be attractive. While clicking pictures not click one picture instead click many and select the best for posting on your Instagram account. This will help you make your Instagram feed appealing and noticeable. For that, you need to post the best out of best pictures and content. Do not forget or ever get distracted from your niche. Always stick on your spot.
Descriptive text content is as important as photos. Just by sharing photos you can’t become an Instagram influencer until you create an engaging and impactful description with it. You can also share your story to connect and to get more engagements with your followers. Give them a reason to trust you, follow you and connect with you.
Tip #5: Collaborate with other Instagram Influencers
One of the key tactics of a successful Instagram influencer in India is that they socialize with other influencers who are having the same niche. Our ancestors also used socializing traits to set-up a successful business, here we will also do the same thing but in a new and modern way.
Connect to different influencers and brands that post about similar things by commenting on their posts, tagging them and liking their posts. This will eventually help you to increase your reach, as when you comment on someone’s post then other people (also commenting on it) can check your page. You can also communicatively work with other influencers, by creating collaborative posts.
Always remember to follow active pages and brands on Instagram instead of dead ones. For this there is a tool also called Crowdfire to clean your account. This tool allows you to check on the number of people who don’t follow you or unfollowed you or have an inactive account.
Tip #6: Be consistent with your posts
Consistency is the key to success. Even to become an Instagram influencer in India you need to be consistent with your posts. Some people post a single post in a day while others post once or twice in a week. A study has revealed that your posting frequency boosts your engagement rate. So it’s better to post at least 3 times a week.
You can also decide a fixed time to post on Instagram by looking on some insights and if it is not possible for you to post every day on fix time then you can do the same with some tools available to help you out, like Buffer or Preview. These platform helps you to create the content in advance and scheduling your posts.
Tip #7: Update Instagram Stories & Go on Live sessions
One of the most exciting features of Instagram is Instagram stories. In fact, over millions of users use this every day which helps them to increase there reach and visibility. Even people who aren’t following you can see your stories with hashtags.
Along with this if you have 10,000+ followers, you can include an outbound link using “swipe up” option on stories.
You should also do live sessions but always keep in mind to make it viral and to make your followers aware of your live sessions before a few hours of the same. So that more of your followers can join you, and you can have more engagements.
Tip #8: Choose the Right Hashtag
If you will check the account of any famous Instagram influencer, you will notice that they use a significant amount of hashtags. Even for beginners, hashtags are an amazing way to increase the reach of your posts.
Instagram allows you to use 30 hashtags at max in a photo. I recommend that you use all of them. You must be wondering which hashtags you should choose, so let me help you with this. Use a mix of popular and branded hashtags.
Popular hashtags are the hashtags that a lot of people are using(Eg: #food #love). Branded hashtags are hashtags that are unique to your brand. These can be your brand name or related to any campaign you are trying to run. (Eg: #InfluenceMonk #GenuineInfluencer)
Popluar hashtags help more people find your page. Branded Hashtags help your followers who like your posts find more posts like yours and they help you track the performance of a campaign that you may use them in.
Tip #9: Do Not buy Followers or Engagement
A lot of Instagrammers try to follow the easy path to success and buy followers and engagement.
Paid followers are not good for you. Instagram has been bringing the hammer down on accounts which buy followers and engagement by banning them. Brands and agencies are also getting smarter and now can detect such fake accounts.
So, if you want to become an Instagram influencer in India then go organic. Choosing this path might be time taking and complicated; you won’t become influencer overnight, but slow and steady wins the race.
Tip #10: Analyze your Work regularly
Just like we analyze our website activity similarly, we can analyze how our Instagram account is performing via Instagram Analytics. Use our free Instagram account analysis tool or paid tools like Iconosquare, Social Insights, Upleap, etc. These tools provide essential insights like, how is your profile performing, what is your engagem nofollowent score compared to other posts in the same niche, which post is most engaging, which is the best time for you to posts and help you to convert your Instagram account into a marketing machine.
The brands that we at InfluenceMonk collaborate with love working with Instagrammers with 2000 followers and more. We’ve made it profitable for them to do so. If you want to work with brands, just join our network of influencers.